Does IBM's advertising provide enough information to decision makers and does it matter that no references to

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Does IBM's advertising provide enough information to decision makers and does it matter that no references to the prices of its products and/or services are made in the ads ?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Does IBM's advertising provide enough information to decision makers and does it matter that no references to

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One key piece of information that is missing from the IBM ads is pricing From a practical standpoint ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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