Evaluate the in-text ads in Illustrations 8-1 through 8-10. Analyze the attention-attracting characteristics and the meaning they

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Evaluate the in-text ads in Illustrations 8-1 through 8-10. Analyze the attention-attracting characteristics and the meaning they convey. Are they good ads? What risks are associated with each?
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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