Examine a copy of the most recent Spot Radio Rates and Data available in your library and compare the advertising rates for three or four of the radio stations in your hometown or university community.
Answer to relevant QuestionsPick your favorite clothing store in your university community (or hometown), and justify the choice of one radio station that the clothing store should select for its radio advertising. Do not feel constrained by what the ...Behavioral targeting was characterized as search engine advertising on steroids. Explain what the practitioner who used this clever expression had in mind. How would you go about advertising on Facebook? Twitter? Other social media? Compare how this differs from other traditional media (e.g., television, radio, magazines, newspapers). A TV program has a rating of 17.6. With approximately 114.7 million television households in the United States as of 2012, what is that program’s CPM if a 30-second commercial costs $600,000? Now assume that an ...When an advertiser uses the latter, what implicit assumption is that advertiser making?
Post your question