Explain how and why the Internet makes market segmentation easier.

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Sep 20, 2015 09:05 AM

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Explain how and why the Internet makes market segmentation easier.

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The Internet makes market segmentation easier because the segments of people whom ma...View the full answer

Strategic Management A Competitive Advantage Approach Concepts

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