Explain how to conduct an external strategic-management audit.
Answer to relevant QuestionsIdentify a recent economic, social, political, or technological trend that significantly affects the local Pizza Hut. As the owner of a small business, explain how you would organize a strategic-information scanning system. How would you organize such a system in a large organization? Define, compare, and contrast the weights versus ratings in an EFE Matrix. Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMO’s). Give four examples of increasing technical aspects of marketing. Are you more organized than the person sitting beside you in class? If not, what problems could that present in terms of your performance and rank in the class? How analogous is this situation to rival companies?
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