Explain how you might use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper, which is to receive no promotion other than what the retailer will give it. Further, assume that the new diaper’s name will not be associated with other known products. The product will be offered at competitive prices.
Answer to relevant QuestionsA marketing manager is considering opportunities to export her firm’s current consumer products to several different countries. She is interested in getting secondary data that will help her narrow down choices to ...How is the situation analysis different from the data collection step? Can both these steps be done at the same time to obtain answers sooner? Is this wise? What does the degree of brand familiarity imply about previous and future promotion efforts? How does the degree of brand familiarity affect the Place and Price variables? Explain why a new law office might want to lease furniture rather than buy it. Suggest an example of a product and a competitive situation where it would not be profitable for a firm to spend large sums of money to establish a brand.
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