Explain the bottom-of-the-pyramid paradigm. From the multinational's perspective, is the BOP a golden opportunity or is it
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The BOP refers to those people in the world living on less than 2 per day For most MNCs this group ...View the full answer
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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