Explain the concept of a 'public'. Choose an internal and external public and illustrate using actual examples

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Explain the concept of a 'public'. Choose an internal and external public and illustrate using actual examples how each could be reached directly and indirectly.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:11 PM

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Explain the concept of a 'public'. Choose an internal and external public and illustrate using actual examples

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The concept of a public or PR targets should be recognised whereby d...View the full answer

Marketing Communications Management Analysis Planning Implementation

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