Explain the logic of pursuing a market–driven strategy.
Answer to relevant QuestionsExamine the relevance of market orientation as a guiding philosophy for a social service organization, giving particular attention to user needs and wants. Visit Hoover’s website (www.hoovers.com). Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized? What limitations apply? Under what product and market conditions is the end–user customer more likely to make an important contribution to product–market definition? Review the material in the INNOVATION APPLICATION “New Lifestyle Segments for Luxury Hotels”. Do these new ventures represent a robust segmentation strategy? What other segment opportunities can be identified in the ...Why may it become necessary for companies to change their market segmentation identification over time?
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