Explain the stages a consumer goes through in the adoption of a new product.
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Awareness that the innovation exists Interest in which the adopter begins to see how a new produ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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