Explain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another.
Answer to relevant QuestionsDistinguish among the various types of test marketing. Provide an example of exploratory research. Briefly describe the history of secondary data in the United States. Explain why information such as that contained in IBISWorld Industry Reports would be beneficial to you for an upcoming interview. Describe a database that would be useful to a local pizza restaurant.
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