Define each of the following types of variables and give an example of each in an experiment designed to determine the effects of an advertising campaign: independent, dependent, extraneous, control group, and experimental group.
Answer to relevant QuestionsExplain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another. Discuss how research design can lead to ethically sensitive situations? 1. To deal with the first set of issues—determining how consumers feel about certain issues, how important these issues are to them, and what terms they use to discuss these issues—what research design would you suggest? ...Describe the ACS in terms of the advantage it offers as well as how to retrieve data. What is a database, and what are the components of a database?
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