Explain what is meant by customer relationship management. Discuss why CRM has become such an important practice to marketers
Answer to relevant QuestionsDiscuss the role of integrated marketing communications in the marketing program of a product such as Gatorade. How can Gatorade use the various IMC tools to achieve its objectives of expanding into the sports nutrition ...Discuss how brand building is changing as marketing moves from the consumer era to the relationship era. Find an example of a company that has made the transition to the relationship area and discuss how it has done so.Discuss the role that integrated marketing communications plays in creating a brand image. How do media contribute to the development of these images?Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What types of skills are needed to be a successful brand manager today? What can companies do to train brand ...Figure describes the traits of successful sales people. Discuss these traits and why they are important in developing and sustaining an effective sales relationship with clients.
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