Find examples where all promotional tools have the same look and feel and others where there is

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Find examples where all promotional tools have the same "look" and "feel" and others where there is a different look and feel. Why did these decisions occur based on relevant situation analysis variables?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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Find examples where all promotional tools have the same look and feel and others where there is

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Instructors can find good examples to show such at Telus and Koodo ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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