Find good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?
Answer to relevant QuestionsWhy are Hispanic American consumers attractive to marketers? How have women contributed to the overall rise in income in our society? What are some of the obstacles to measuring social class in today’s society? Compile a list of occupations and ask a sample of students in a variety of majors (both business and non-business) to rank the prestige of these jobs. Can you detect any differences in these rankings as a function of ...Why might a person’s social class not change when he or she earns more money?
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