Find good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype

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Find good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 04:44 AM

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Find good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype

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Consumer Behavior Buying, Having and Being

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