Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of puffery.
Answer to relevant QuestionsWhat is meant by a customer contact or touch point? Choose a specific company or brand and discuss how it is using the four categories of contact points discussed in the chapter.The chapter presents both sides of the argument as to whether the government should get involved in the battle of obesity by passing regulations, restrictions, and/or taxes. Present both sides of the argument and take a ...Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. ...The cost of a personal sales call is very high relative to one exposure in other media, and continues to rise. Explain how effective utilization of the Internet can help bring these costs down.Explain why the high cost of personal selling might be warranted. Give a specific example situation where this is the case.
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