Firms with a global organizational culture have several common characteristics. They seek a global identity, value a

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Firms with a global organizational culture have several common characteristics. They seek a global identity, value a global perspective in all undertakings, adopt a common language, promote interdependency between headquarters and subsidiaries, value input from foreign units, and subscribe to globally accepted ethical standards. Recall the opening vignette in this chapter on IKEA, the giant furniture retailer. Based on your reading, outline the various ways that IKEA exhibits these characteristics

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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