What products are likely to be more standardized across countries? Why? What products are least likely?
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What products are likely to be more standardized across countries? Why? What products are least likely?
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Product standardization across countries largely depends on two factors how easily the product can be used or consumed without customizations and how ...View the full answer
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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