Question: For 2013 Logitom planned to sell 460 000 units at a

For 2013, Logitom planned to sell 460,000 units at a $ 39 selling price. In early 2014, the marketing manager was asked to explain why budgeted revenue had not been achieved. Investigation revealed the following information:
Actual sales volume ...... 473,000 units
Actual selling price ...... $ 38 per unit
Analyze the information given and prepare the explanation that Logitom’s marketing manager should present.

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  • CreatedJune 03, 2014
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