For each of the following communication tasks, state a specific purpose (if you have trouble, try beginning with "I want to . . . ").

1. A report to your boss, the store manager, about the outdated items in the warehouse

2. A blog posting to customers and the news media about your company's plans to acquire a competitor

3. A letter to a customer who is supposed to make monthly loan payments but hasn't made a payment for three months

4. An email message to employees about the office's high water bills

5. A phone call to a supplier to check on an overdue parts shipment

6. A podcast to new users of the company's online content management system

Audience Profile For each communication task below, write brief answers to three questions: (1) Who is my audience?

(2) What is my audience's general attitude toward my subject?

(3) What does my audience need to know?

7. A final-notice collection letter from an appliance manufacturer to an appliance dealer, sent 10 days before initiation of legal collection procedures

8. A promotional message on your company's retailing website, announcing a temporary price reduction on high-definition television sets

9. An advertisement for peanut butter

10. A letter to the property management company responsible for maintaining your office building, complaining about persistent problems with the heating and air conditioning

11. A cover letter sent along with your résumé to a potential employer

12. A request (to the seller) for a price adjustment on a piano that incurred $150 in damage during delivery to a banquet room in the hotel you manage Media and Purpose List three messages you have read, viewed, or listened to lately (such as direct-mail promotions, letters, email or instant messages, phone solicitations, blog posts, social network pages, podcasts, or lectures).