Business Communication Process and Product 6th Edition Mary Ellen Guffey - Solutions

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Explain the difference between informational and analytical reports.
Describe the direct and indirect patterns of report development.
Name five common report formats.
List the seven steps in the report-writing process.
Identify the questions you should ask to anticipate your audience’s reaction.
Compare primary data and secondary data. Give an original example of each.
Name at least two of the top four business databases and identify their chief strengths.
List four major sources of primary information.
What are the two greatest dangers in preparing and conducting surveys?
Why are your professors likely to discourage your use of Wikipedia, blogs, and many other sources found on the Web as sources in your reports?
List two strategies for managing your electronic research data.
Describe what documentation is, and why it is necessary in reports.
In what way is documentation of sources in colleges and universities different from business practices?
Briefly compare the advantages and disadvantages of illustrating data with charts (bar and line) versus tables.
Name five techniques you can use to ensure that visual aids do not distort graphic information.
Why do businesses spend so much time producing reports, both informational and analytical? Why do they compose long reports when no one seems to have time to read them?
When you are engaged in the planning process of a report, what is the advantage of factoring (the process of breaking problems into sub problems)?
For long reports, why is a written work plan a wise idea?
Is information obtained on the Web as reliable as information obtained from journals, newspapers, and magazines?
Some people say that business reports never contain footnotes. If you were writing your first report for a business and you did considerable research, what would you do about documenting your sources?
Your sales team has experienced a sharp decline of revenue after the departure of the two top sellers, and you dread the sales meeting at headquarters where the latest numbers will be crunched and compared to past performance. Your presentation partner suggests that you stretch the time line of
Report Functions, Writing Styles, and Formats Your Task. For the following reports, (a) Name the report’s primary function (informational or analytical), (b) Recommend a direct or indirect pattern of development, and (c) Select a report format (memo, letter, or manuscript).a. A persuasive
Data Forms and Questions Your Task. In conducting research for the following reports, name at least one form of data you will need and questions you should ask to determine whether that set of data is appropriate.a. A report on business attire in banking that you must submit to your company’s
Problem, Purpose, and Scope Statements Your Task. The following situations require reports. For each situation write (a) A concise problem question, (b) A simple statement of purpose, and(c) A scope statement.a. Car buyers regularly complain in post purchase surveys about the persuasive tactics of
Problem and Purpose Statements Your Task. Identify a problem in your current job or a previous job, such as inadequate equipment, inefficient procedures, poor customer service, poor product quality, or personnel problems. Assume your boss agrees with your criticism and asks you to prepare a report.
One of the biggest problems of student writers is paraphrasing secondary sources correctly to avoid plagiarism.Your Task. For each of the following, read the original passage. Analyze the paraphrased version. List the weaknesses in relation to what you have learned about plagiarism and the use of
Factoring and Outlining a Problem Japan Airlines has asked your company, Connections International, to prepare a proposal for a training school for tour operators. JAL wants to know whether Burbank would be a good spot for its school. Burbank interests JAL but only if nearby entertainment
Using Secondary Sources Secondary sources can provide quite different information depending on your mode of inquiry.Your Task. Pick a business-related subject you want to know more about and run it through a search engine such as Google. Compare your results with Dogpile, a metasearch site. Write a
Developing Primary Data: Collaborative Survey The dining facilities on campus have again ignited a controversy among students but also faculty and staff. The students are mainly unhappy about what they perceive to be high prices, whereas professors and campus employees seem to want more healthful
Finding Secondary Data: Hot Trends in the Tech Industry Are you a member of the “thumb generation”? Can you work the keyboard of your cell phone or personal digital assistant faster than most people can speak? The term “thumb generation” was coined in South Korea and Japan and is applied to
Researching and Evaluating Data: Global Internet Access Out of nearly 700 million global Internet users, the United States is the country with the most online visitors in the world, followed by China, Japan, Germany, the United Kingdom, and South Korea, according to ComScore, a global Internet
California is home to the nation’s most diverse and valuable agricultural industry. Many of its crops are sold in Japanese and European markets where customers are extremely wary of genetically modified foods. Despite that fact, sources in the state capital are reporting that the biotech industry
Selecting Graphics Your Task.Identify the best graphics form to illustrate the following data.a. Figures comparing the costs of cable, DSL, and satellite Internet service in ten major metropolitan areas of the United States for the past ten years (for a congressional investigation)b. Figures
Drawing a Bar Chart Your Task. Prepare a bar chart comparing the tax rates of eight industrial countries in the world: Canada, 34 percent; France, 42 percent; Germany, 39 percent; Japan, 26 percent; Netherlands, 48 percent; Sweden, 49 percent; United Kingdom, 37 percent; United States, 28 percent.
Drawing a Line Chart Your Task. Prepare a line chart showing the sales of Sidekick Athletic Shoes, Inc., for these years: 2008, $6.7 million; 2007, $5.4 million; 2006, $3.2 million; 2005, $2.1 million; 2004, $2.6 million; 2003, $3.6 million. In the chart title, highlight the trend you see in the
Avoiding Huge Credit Card Debt for College Students College students represent a new push for credit card companies. An amazing 56 percent of students carried a credit card in the most recent study of undergraduate card use,27 and the number undoubtedly continues to skyrocket. Credit cards are a
When are tables the most appropriate analytical tool and tabulating technique? What types of data are best presented in tables?
Calculate the mean, median, and mode for these figures: 3, 4, 4, 4, 10.
What is data tabulation? Provide an original example. Why is tabulation necessary for a researcher who has collected large amounts of data?
Why is a decision matrix a valuable managerial tool?
What are the two most widely read sections of a report?
How do conclusions differ from recommendations?
What are the characteristics of the best recommendations?
Name five methods for organizing report data. Be prepared to discuss each.
What three devices can report writers use to prevent readers from getting lost in the text?
How do business writers organize most informational reports, and what can writers assume about the audience?
Describe periodic reports and what they generally contain.
What should a progress report include?
When is the indirect pattern appropriate for justification/ recommendation reports?
What is a feasibility report? Are such reports generally intended for internal or external audiences?
What is a yardstick report?
What are the best uses of mean, median, and mode?
Researchers can draw various conclusions from a set of data. How do you know how to shape conclusions and recommendations?
Why is audience analysis particularly important in making report recommendations?
Should all reports be organized so that they follow the sequence of investigation—that is, a description of the initial problem, an analysis of the issues, data collection, data analysis, and conclusions? Why or why not?
What are the major differences between informational and analytical reports?
Like other professionals—for instance, physicians, psychotherapists, and lawyers—consultants must follow a professional code of ethics. Consultants may have to issue recommendations that will not be acceptable to the organization that hired them and will pay them. Discuss the risks of
Tabulation and Interpretation of Survey Results Your business communication class at South Bay College was asked by the college bookstore manager, Harry Locke, to conduct a survey. Concerned about the environment, Locke wants to learn students€™ reactions to eliminating plastic bags, of
Distinguishing Between Conclusions and Recommendations A study of red light traffic violations produced the following findings: Red light traffic violations were responsible for more than 25,000 crashes in one state. Crashes from running red lights decreased by 10 percent in areas using camera
Using Decision Matrices You want to buy a low-cost laptop for your college work and consider price the most important feature.Your Task. Study Figure and change the weights in Table 2 to reflect your emphasis on low price, to which you will assign a factor of 10 because it is twice as important to
Buying a Car: Create a Decision Matrix David, an outrigger canoe racer, needs to buy a new car. He wants a vehicle that will carry his disassembled boat and outrigger. At the same time he will need to travel long distances on business. His passion is soft-top sports cars, but he is also concerned
Organizing Data Your Task. In groups of three to five, discuss how the findings in the following reports could be best organized. Consider these methods: time, component, importance, criteria, and convention.a. A monthly sales report submitted to the sales manager.b. A progress report submitted six
Evaluating Headings and Titles Your Task.Identify the following report headings and titles as functional, talking, or combination. Discuss the usefulness and effectiveness of each.a. Costsb. Survey Shows Greater Customer Satisfactionc. Alternativesd. How to Install a Spam Filtere. Case History:
Writing a Survey: Studying Employee Use of Instant Messaging Instant messaging (IM) is a popular way to exchange messages in real time. It offers the convenience of telephone conversations and e-mail. Best of all, it allows employees to contact anyone in the world while retaining a written copy of
Investigative Report: Ensuring Fair Employment Practices Abroad Nike’s image took a big hit a few years ago, when the company became associated with sweatshop conditions in Asian factories that supplied its shoes and apparel. Other sports and garment companies also became targets of criticism and
Justification/Recommendation Report: Improving Greenhouse Market’s Service You are a recently hired manager for Greenhouse Market, a highend fast-food restaurant that has been in business for three years.The restaurant specializes in a wide selection of quality “deli-style” sandwiches,
Justification/Recommendation Report: Improving Register Efficiency at CircuitCentral CircuitCentral is a high-volume market-leading retailer of consumer electronics and appliances. It has established a reputation for outstanding customer service, selection, and prices. As a supervisor at one of the
Yardstick Report: Comparing Clothing Retailers’ Web Sites You work for the Marketing Department of Urban Jungle Apparel, an ascendant specialty retailer offering clothing, accessories, and personal care products for trendy men and women. Although Urban Jungle has a Web presence, it wants to
Feasibility Report: Can Rainbow Precision Instruments Afford a Children’s Center Rainbow Precision Instruments (RPI) is a $60 million manufacturer of specialty gauges for the aerospace industry, mainly flight deck or cockpit instruments, located in a small town in the Pacific Northwest. To
eBuyer Group, a leading consumer and research firm, has been asked to study alternative ordering methods for Gino’s Pizza, a 30-unit delivery and takeout chain. Fast-food franchises across the nation have become increasingly interested in using the Internet to supplement traditional takeout and
Are proposals internal or external documents?
What is the difference between solicited and unsolicited proposals?
What are the six principal components of an informal letter proposal?
How is a formal proposal different from an informal proposal?
Why does an entrepreneur need to write a business plan?
Name eight components of typical business plans.
What should a business plan mission statement include and how long should it be?
Why are formal reports written in business? Give an original example of a business-related formal report.
What is a letter or memorandum of transmittal?
How long should a typical executive summary be?
What should be included in the executive summary of a formal report?
What should be included in the introduction to a formal report?
What should the writer strive to do in the body of a formal report?
What is the purpose of references or works cited?
In your view, what are six of the most important tips for the writer of a formal report? Explain each of your choices.
Why write long, formal reports to busy readers in business, given how much time, effort, and expense such documents devour?
Why are proposals important to many businesses?
Compare and contrast proposals and business plans.
How do formal reports differ from informal reports?
Discuss the three phases of the writing process in relation to formal reports. What activities take place in each phase?
How can a team of writers ensure that each member shoulders an equal or fair amount of the work on an extensive writing project, such as a formal proposal or report?
Proposals: Solving a Workplace Problem in an Unsolicited Informal Proposal The ability to spot problems before they turn into serious risks is prized by most managers. Draw on your internship and work experience. Can you identify a problem that could be solved with a small to moderate financial
Think Like an Entrepreneur Perhaps you have fantasized about one day owning your own company, or maybe you have already started a business. Proposals are offers to a very specific audience whose business you are soliciting. Think of a product or service that you like or know much about. On the Web
Why is it important to know your audience and purpose before you start planning your oral presentation?
In preparing an oral presentation, you can reduce your fears and lay a foundation for a professional performance by focusing on what five areas?
In the introduction of an oral presentation, you can establish your credibility by using what two methods?
Which part of a speech—the introduction, body, or conclusion— will listeners most remember?
List six techniques for creating effective imagery in a presentation. Be prepared to discuss each.
Name three ways for a speaker to use verbal signposts in a presentation. Illustrate each.
Why are visual aids particularly useful to inexperienced speakers?

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Business Communication Process and Product 6th Edition Mary Ellen Guffey - Solutions

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