For each of the following consumer products, identify the type of vertical marketing system used, and justify
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For each of the following consumer products, identify the type of vertical marketing system used, and justify your answer:
(a) Bertolli pasta sold through grocery stores,
(b) Krispy Kreme donuts sold through franchises, and
(c) www.polo.com by Ralph Lauren?
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a Bertolli pasta sold through a grocery store is an example ...View the full answer
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