Why might a big company like Dell want to develop strategic partnerships with locally owned computer stores?

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Why might a big company like Dell want to develop strategic partnerships with locally owned computer stores? Describe what Dell would have to do to maintain such relationships.

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:57 AM

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Why might a big company like Dell want to develop strategic partnerships with locally owned computer stores?

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Strategic relationships occur when supply chain mem...View the full answer

Marketing

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