For each of the following products and activities listed below:
a. Identify the core values most relevant to their purchase and use.
b. Determine whether these values encourage or discourage use or ownership.
c. Determine whether these core values are shifting, and if so, in what direction. The products and activities are:
1. Donating money to charities
2. Donating blood
3. Compact disc players
4. Telephone answering machines
5. Toothpaste
6. Diet soft drinks
7. Foreign travel
8. Suntan lotion
9. Cellular phones
10. Interactive TV home-shopping services
11. Fat-free foods
12. Products in recyclable packaging