For each of the listed scale measurements (A, B, and C), answer the following questions: What
Question:
• What type of data is being collected?
• What level of scale measurement is being used?
• What scaling properties are being activated in the scale?
• What is the most appropriate measure of central tendency?
• What is the most appropriate measure of variation (or dispersion)?
• What weakness, if any, exists with the scale?
A. How do you pay for your travel expenses?
B. How often do you travel for business or pleasure purposes?
C. Please check the one category that best approximates your total family annual income, before taxes.
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Example A The raw data being collected is information on the frequency of doing a specific type of behavior travel The level is interval the scaling p...View the full answer
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Related Book For 
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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