Design a behavior intention scale that can answer the following research question: To what extent are college

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Design a behavior intention scale that can answer the following research question: “To what extent are college students likely to purchase a new automobile within six months after graduating?” Discuss the potential shortcomings of your scale.
Please check the one response that best expresses how likely you are to purchase a new automobile within six months after graduating from college?
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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