Franchise channels are just a particular type of marketing channel. Discuss this statement.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:57 AM

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Franchise channels are just a particular type of marketing channel. Discuss this statement.

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Because of the nature of modern franchising that in effect prepackaging the marketing mix into a pro...View the full answer

Marketing Channels

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