Franchise channels are just a particular type of marketing channel. Discuss this statement.
Answer to relevant QuestionsDiscuss the paradox the channel manager faces when selecting prospective channel members for franchise channels. Does the lack of a product flow alter the design and management of marketing channels for services as compared to marketing channels designed by manufacturers? Explain. House calls by doctors is a type of medical service that has all but disappeared. But it may be making a comeback. A medical firm in Seattle called Carew a has started to send doctors to the homes of Microsoft employees who ...Economic, competitive, sociocultural, technological, and legal/political environmental variables operate throughout the world. Provide examples in terms of changes for any three of these categories in any country (or ...Coca-Cola Co. has not done so well in establishing strong marketing channels in India. Its flagship product, Coke, has only about 15 percent of the market compared to Pepsi’s almost 25 percent. Coca-Cola is usually ...
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