Discuss the paradox the channel manager faces when selecting prospective channel members for franchise channels.
Answer to relevant QuestionsHow might the motivation of franchise channel members differ compared with conventional channels? Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products. OpenTable.com Inc., with more than 13,000 participating restaurants, is the market leader in online restaurant reservations service providers. Restaurants pay a monthly fee as well as $1.00 per head for reservations made by ...“Business and social relationships don’t mix very well.” How does this statement hold up outside of the U.S. environment? Discuss. “We need to expand our market base,” argued the vice president of marketing for a major American beer brewery during a strategic planning conference presentation. “Our sales growth in the United States has been ...
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