Give an example of why it is important for different firms in the supply chain to coordinate logistics activities.
Answer to relevant QuestionsDiscuss some of the ways computers are being used to improve PD decisions. Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are similar, and several that are fundamentally different. What sort of a “product” are specialty shops offering? What are the prospects for organizing a chain of specialty shops? A small company has developed an innovative new sprayon glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. Give examples of some low-cost ways the firm might effectively promote its ...If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communications being misinterpreted?
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