Given an example of (a) The descriptive role of marketing research, (b) The diagnostic role of marketing

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Given an example of
(a) The descriptive role of marketing research,
(b) The diagnostic role of marketing research, and
(c) The predictive function of marketing research.
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Related Book For  book-img-for-question

Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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