The role of marketing is to create exchanges. What role might marketing research play in facilitating the

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The role of marketing is to create exchanges. What role might marketing research play in facilitating the exchange process?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:14 AM

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The role of marketing is to create exchanges. What role might marketing research play in facilitating the

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Exchange can take place when two or more parties have something of potential value to each other ...View the full answer

Marketing Research Essentials

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