He introduces himself as a New Hampshire bootmaker, but Timberland CEO Jeffrey B. Swartz is much more.

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He introduces himself as a New Hampshire bootmaker, but Timberland CEO Jeffrey B. Swartz is much more. Although he heads a highly successful global company that produces boots and sportswear, he is strongly committed to corporate social responsibility (CSR) and employee involvement. A third-generation CEO, Swartz has run Timberland for 30 years and made CSR part of every corporate and executive decision. With the zeal of a missionary, the enthusiastic, fast-talking Swartz travels extensively, preaching the power of volunteerism among the 300 Timberland stores and factories.

Let's say that you work for Timberland, and Swartz asks you to organize an extensive volunteer program using Timberland employees. The program involves much planning and cooperation to be successful. You are flattered that he respects you and thinks that you are capable of completing the task. But you think that a team could do a better job than an individual. What arguments would you use to convince him that a team could work better than a single person?

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Essentials of Business Communication

ISBN: 978-1111821227

9th edition

Authors: Mary Ellen Guffey, Dana Loewy

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