How and to what extent is the Internet likely to be useful in companies’ promotion strategies?
Answer to relevant QuestionsReview the STRATEGY APPLICATION concerning Wyeth’s sales force initiatives. Discuss how these changes should be integrated with the drug company’s promotion and marketing strategies. What information does management require to analyze the selling situation? Is incentive compensation more important for salespeople than for product managers? Why? Go to the website of Coca-Cola Inc. (www.cocacola.com). Use the corporate information pages (Our Company, Our Brands, and Around the World) to identify the growth in brands marketed by the company and its geographic ...Discuss some of the important issues related to integrating marketing into an organization such as a regional womens’ clothing chain compared to accomplishing the same task in Limited Brands.
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