Discuss the role of sales promotion methods in the promotion strategy of a major airline.
Answer to relevant QuestionsHow and to what extent is the Internet likely to be useful in companies’ promotion strategies? Review the website of Merrill Lynch (www.ml.com). How does Merrill Lynch leverage its global position to adjust to local markets through the Internet? Why is the Internet particularly relevant for firms in the financial ...Discuss some of the advantages and limitations of recruiting salespeople by hiring the employees of companies with excellent training programs. A. Visit the website of the Strategic Account Management Association (www.strategicaccounts.org) and review some of the research library resources available at the site. What is the basis for suggesting that the ...Assume that you have been asked by the president of a major transportation services firm to recommend a marketing organizational design. What factors should you consider in selecting the design?
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