How are pilot tests and split messages used to determine the suitability of a message?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:09 AM

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How are pilot tests and split messages used to determine the suitability of a message?

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A pilot test is a variation of pretesting an audience It allows an ...View the full answer

Public Relations Strategies and Tactics

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