What are the advantages of systematic tracking and content analysis of news clippings?
Answer to relevant QuestionsHow are pilot tests and split messages used to determine the suitability of a message?What crisis communication strategies did Benetton use following the collapse of a garment manufacturing plant in Bangladesh? What strategies do you think were most effective? Why?What are some guidelines for developing a communications campaign for multicultural audiences?Why are women considered an important audience for public relations and marketing personnel?What should public relations people know about the regulations of the Federal Trade Commission? The Securities and Exchange Commission?
Post your question