How can zone pricing be used by companies that engage in price advertising over a wide area

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How can zone pricing be used by companies that engage in price advertising over a wide area or have a large amount of price information available on the Internet?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:29 AM

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How can zone pricing be used by companies that engage in price advertising over a wide area

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Large metropolitan newspapers have accommodated the retailers using zone pricing by printing sepa...View the full answer

Pricing Strategies A Marketing approach

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