How could cost-based pricing lead to a price lower than the one customer would have paid? How

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How could cost-based pricing lead to a price lower than the one customer would have paid? How does this affect the profit of a business?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:07 AM

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How could cost-based pricing lead to a price lower than the one customer would have paid? How

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Lets assume a customer would be willing to pay 1000 for a new PC with a par...View the full answer

Market Based Management

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