How does a knowledge of information processing assist the manager in the following: a) Formulating retail strategy?

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How does a knowledge of information processing assist the manager in the following:
a) Formulating retail strategy?
b) Developing brand names and logos?
c) Formulating media strategy?
d) Designing advertisements?
e) Package design and labels?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:02 AM

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How does a knowledge of information processing assist the manager in the following: a) Formulating retail strategy?

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a Retailers can structure the interior of their stores to minimize information overload and to maxi...View the full answer

Consumer Behavior Building Marketing Strategy

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