How does a positioning map work? What are its benefits?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:23 AM

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How does a positioning map work? What are its benefits?

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A positioning map provides a valuable tool in helping managers position products by graphically ill...View the full answer

Contemporary Marketing

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