How does a start-up establish a brand? What do we learn from JCPenneys miscues about the importance

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How does a start-up establish a “brand”? What do we learn from JCPenney’s miscues about the importance of branding?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:48 AM

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How does a start-up establish a brand? What do we learn from JCPenneys miscues about the importance

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A startup establishes a brand two ways First on a philosophical level ...View the full answer

Entrepreneurship Successfully Launching New Ventures

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