How does an entrepreneur establish a “relationship” with an influential blogger?
Answer to relevant QuestionsWhat’s the right way and what’s the wrong way to approach a blogger about writing a post about a particular company? What are the four elements of a firm’s “marketing mix?” Contrast the advantages of selling direct vs. the advantages of selling through an intermediary. Kelly Andrews has developed a new line of jewelry, which has created some positive buzz among friends and some business stores in her local community. When asked by a reporter, “Where do you plan to sell your jewelry?” ...What is meant by a firm’s “positioning” strategy?
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