How does WOM influence consumers? Why isnt all WOM equally influential? What type of WOM has the

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How does WOM influence consumers? Why isn’t all WOM equally influential? What type of WOM has the greatest impact on consumers?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:21 AM

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How does WOM influence consumers? Why isnt all WOM equally influential? What type of WOM has the

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WOM greatly influences consumers Quite simply consumers are influenced heavily by other consumers Al...View the full answer

CB4

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