How is associative memory like a spider web?
Answer to relevant QuestionsWhy does a pioneering brand have a memory advantage over follower brands? In his book Blink: The Power of Thinking without Thinking, author Malcolm Gladwell argues that hallowed marketing research techniques like focus groups aren’t effective because we usually react to products quickly and ...How can marketers use repetition to increase the likelihood that consumers will learn about their brand? What are three obstacles to predicting behavior even if we know a person’s attitudes? How does the two-factor theory explain the effects of message repetition on attitude change?
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