How is it possible for a brand to communicate to both customers and non-customers in an IMC
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Brands can select different media for advertising or different IMC tools e...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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