How might a perceptual map like the one in Figure 21-2 be used to suggest a new-product

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How might a perceptual map like the one in Figure 21-2 be used to suggest a new-product concept? Be specific. How might the concept be developed? How might it be tested?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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