How would an entrepreneurs new-venture strategy differ under each of the following marketing philosophies: production-driven, sales-driven, consumer-driven?

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How would an entrepreneur’s new-venture strategy differ under each of the following marketing philosophies: production-driven, sales-driven, consumer-driven?

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Entrepreneurship Theory Process and Practice

ISBN: 978-1285051758

9th edition

Authors: Donald F. Kuratko

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Question Posted: Jan 14, 2015 09:21 AM

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How would an entrepreneurs new-venture strategy differ under each of the following marketing philosophies: production-driven, sales-driven, consumer-driven?

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1 Productiondriven this is based on the belief produces efficie...View the full answer

Entrepreneurship Theory Process and Practice

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