How would promotional mix decisions change for a small business that is expanding into a foreign market?

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Small Business Management Entrepreneurship and Beyond

ISBN: 978-0538453141

5th edition

Authors: Timothy s. Hatten

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Question Posted: Sep 24, 2012 07:32 AM

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How would promotional mix decisions change for a small business that is expanding into a foreign market?

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Choices for advertising mediums are very different in many forei...View the full answer

Small Business Management Entrepreneurship and Beyond

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