How would you go about measuring consumer satisfaction among purchasers of the following? What questions would you
Question:
a) Cell phone service
b) www.Walmart.com
c) Car insurance
d) Six Flags theme parks
e) Health-related services
f) Exercise bike
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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