How would you use the net marketing contribution for a company like Clorox to forecast net profit

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How would you use the net marketing contribution for a company like Clorox to forecast net profit and earnings per share?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:13 AM

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How would you use the net marketing contribution for a company like Clorox to forecast net profit

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